Cuxhaven, Mallorca — “Terrific! After two years of online meetings, the Distributors Conference 2022 was our first real event since we became independent!” says Xabier Arbe, Managing Director of H&N International.

It was another new event that 57 people in total attended over the course of four days from 9th to 12th May. Not that those online meetings so far don’t count as real events, but a real-life event still means different preparation and implementation.

Kira Doehring, Global Marketing at H&N International, planned and oversaw the entire event management including organisation, content planning, travel and accommodation, hospitality elements and finally the event programme itself. “She really did a fantastic job and delivered very well on our brand promise!” says Arbe.

We do hope for future opportunities to get in touch and will keep everybody posted!

Under the motto “Creating the future together”, customers from all over the world gathered at the Melia Palma Marina in Mallorca. “Most of our customer base was there, though we dearly missed all the customers and one colleague from the technical team who did not get their visa in time or had other reasons hindering them from joining us,” says Xabier Arbe, Managing Director of H&N International. “We do hope for future opportunities to get in touch and will keep everybody posted!”

Going together

In fact, times are more challenging than ever. “Everyone knows that. What matters is: how exactly we will continue doing business and what we will do to stay profitable,” says Arbe. The crucial element in the event’s motto is: ‘Together’. Together we will be able to turn challenges into chances we can harness.”

The programme was packed, combining updates on business data and genetic performance as well as workshops and discussion rounds. Our colleagues were able to enjoy two sight-seeing trips across the island and explore the famous flowstone cave of Cueva del Drach and Valldemossa. And finally the big group also gathered in the city of Palma at the Cathedral.

On Tuesday evening, the group split into smaller teams and competed in a tasty paella cooking contest. “It was great fun and very delicious to try the various paellas,” says Kira Doehring, who happened to be a member of the winning finalist team.

The contest was a fun way to emphasise the importance of nutrients as well as the special procedure they have to undergo to be added to the dish. A recipe for an authentic paella valenciana will be published in the next Facts that Figure.

The ingredient for success

In his final speech at Wednesday night’s Gala Dinner and “Best Flock” Award Ceremony, Arbe drew a parallel to the first mission to put a man on the moon, a quest that seemed hardly possible until a dedicated team accomplished it in 1969. The important thing behind every successful mission is the team effort, supporting one another and uniting behind one goal. That is the “together element”, the ingredient for success.

He then invited the winners of the “Best Flock Award” from 2021 on stage and congratulated Cabaña Barhy, Argentina, represented by Silvina Ermacora and Gustavo Suarez for their great double success: “Both awards, one for a white and the other for a brown flock parent stock, are going to Argentina this year! Cabaña Barhy accomplished a legendary double success, and we are very honoured to work with such dedicated customers!” says Arbe.

From left to right and top to bottom: Saskia Riedel, H&N International, Silvina Ermacora, Cabaña Barhy, Xabier Arbe, H&N International, Gustavo Suarez, Cabaña Barhy, Kira Döhring, H&N International, Khalil Arar, H&N North America.

Both awards, one for a white and the other for a brown flock parent stock, are going to Argentina this year! Cabaña Barhy accomplished a legendary double success, and we are very honoured to work with such dedicated customers!

So, what’s next?

Two years into working as an independent company, H&N
International looks back on its brand as newly polished
and clearly distinct from other suppliers.

We will continue this process of brand experience and will also support our customers to further strengthen their brands similarly.

There will be more exchange, ongoing communication, faster information exchange and yet more offers of support. What matters is to keep creating our future together!” concludes Arbe.