The Nick Coin redeem program creates real value. And we wanted to show that value in a relevant and tangible manner. We also wanted to illustrate the fact that this value comes back to our customers with a sweet, rich taste. This is another story of what makes H&N different – and what makes us sweeter to work with than any other brand!

Creating a “currency” of our own was not so easy. We got inspired by the most valuable coins in the world of numismatics. Ours would be colored gold, of course, and it would have birds on one side. Not a lonesome fierce-looking eagle but proud parent birds with chicks. Sun rays in the back would indicate that something bright is dawning with them. 

The other side would show the H&N Logo and a DNA strand floating by. Any iconic coin has meaningful claims, too. So far, so good – the Nick Coin took shape on our computer screens. 

It would look great as a spinning gif animation on the Nick Coin subsite, and as illustration in power points. But it was still virtual.

We repeatedly had to think about old movies where characters are sometimes shown testing coins by biting into them. Only if human teeth leave an indention the coin in question is of real gold. 

Since our business is genetics and not mining (data mining set aside for a moment) we did not plan to issue real gold coins but real edible coins to underline the benefit of the redemption program and illustrate the message that your activities bear fruit that comes back to you. 

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