You know me; I don ’t like to use too many words. We all want to get straight to where
the profit is! No wasting time and energy!
But here’s the thing:

Communication doesn’t just convey content. It also defines, paves and strengthens
ways while transferring information between sender and recipient! The way we deal
with others shows who we are ourselves.

The way we talk—or don’t talk—reveals a lot about how we see the world. The tone of
voice as much as facial and body language are powerful non-verbal nuances in verbal
messages.

Hence, communication may sometimes feel strenuous when information is bounced
back and forth. Yet in doing so, and doing it well, connections get made, and mutual
trust is built. And mutual trust is the foundation for sustainable business!

Our cover illustration

Neither eggs nor hens are on the cover this time. Poultry is not just about protein
production—ours is a people’s business!

So, instead of focusing solely on production, this time we have chosen a potent
symbol for targeted sales. Because you also want to sell well to rake in the profit that
you and your birds have been creating over weeks of hard labor! Now you want to
get your product value message across to your local customers! You absolutely want
to make sure it gets across and reaches them so they consider your brand and your
supply to be the ones they trust and buy. Our new Market Value Proposition (MVP)
Portal is unique in the industry, because it helps you sell the birds better! And tell the
sales story better!

A story untold is a story unheard. The same goes for product stories and unique
selling propositions (USPs). A good product message around that unique selling
proposition is so important that it mustn’t be thrown at the markets at random,
hoping it gets picked up and sticks. Let’s get it across together and for sure!