Of course, I know just like anyone else that times could be easier right now, and there are numerous challenges and difficulties facing everybody at the moment.

When H&N International became independent again two years ago, we knew that it would be a new start, even for a company with such a long-standing tradition and proven track record as ours. We didn’t know nor could we have foreseen that this new beginning would require us to hit the ground running and gain momentum as fast and well as possible. Nevertheless, together with you we have managed to do so and are keeping up the same pace.

Winning over new customers in times like this is not a given. But H&N did it and we are very proud and honoured that those new customers have chosen our breeds for their future.

The best adaptability, which is our breeds’ key potential, is so much more than looking around and seeking conformity, merging with and morphing with whatever the conditions currently demand, without causing a stir. A unique selling proposition is like nothing else, unparalleled; no one else has the same thing! How does that go together with adaptability?

Adaptability as we define it is the cutting edge. Our birds and our company are actively flexible when they adapt to any local conditions in the best way. That is not like everybody else, and not just good enough, but optimal and beyond the benchmark. When we talk about adaptability, we see it as genetic quality and also as a mindset for us, the human specialists. Flexibility is a strength and does not mean deviating from proven facts or processes. It is the strength to make ends meet, to reach out, stretch forward or spin around and twist to create a living connection that is not just linear and rigid. That is why flexibility is also an antidote against the rigidity of difficult times.

When life gives us proverbial lemons, few people know how to make lemonade out of it. The difference that adaptability and flexibility provide is that we not only make good lemonade, but we also work to turn it into lemon curd pie, lemon jelly and whatever else it’s possible to create with lemons. The essence of adaptability is the tireless spirit to go the extra mile.