A little more than one year ago H&N International underwent a total make-over experience. 75 years old, with a proud and proven track record of genetics, and now out again a fresh for a new start on its own and with ambitious business goals. The brand had something to prove – and was keen to do so.

Where do you start when you want to communicate your own brand and make your target audiences aware of what you do for them?

Laying the groundwork

Everything started with forming a global team of specialists and have them collaborate in projects. Multilingual experienced veterinarians and doctors with specializations in genetics, nutrition formulation, target feed intake management, vaccination, hygiene programs, behavioral sciences and new management approaches such as cage free span the world and support all markets from east to west and from the northern to the southern hemisphere.

Another aspect was to rely on the marketing knowledge already on board, the other to hire an absolute outsider as new communication strategist with a fresh view on things to the team in March 2020. Read the full article please Sign in or Register.