HOW TO STAND ONES’ GROUND WHILE STAYING A NEW COURSE
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HOW TO STAND ONES’ GROUND WHILE STAYING A NEW COURSE

MARIA CRISTINA SAMARA
Owner and CEO of INHASA

A story of female leadership from Honduras

HOW TO STAND ONES’ GROUND WHILE STAYING A NEW COURSE

MARIA CRISTINA SAMARA
Owner and CEO of INHASA

INHASA, short for Industria Avicola Hondurena SA, was founded in 2002. It was acquired by the Samara Family in 2010. The company is well known in Honduras and beyond...

HOW TO STAND ONES’ GROUND WHILE STAYING A NEW COURSE

MARIA CRISTINA SAMARA
Owner and CEO of INHASA

INHASA, short for Industria Avicola Hondurena SA, was founded in 2002. It was acquired by the Samara Family in 2010. The company is well known in Honduras and beyond country borders. CEO Maria Cristina Samara moved the company into a new direction with a sole focus on parent stock.

Maria Cristina, how long have you been with H&N?

The company itself was already founded in 2002 and had preferred H&N International breeds already then. My late husband bought INHASA in October 2010. Personally, I have been with the company since December 2010.

When you came from Colombia to Honduras, what was your first impression of the country?

Indeed, it felt like a huge change. To begin with, the working times were different in Honduras from 8 am to 12 am and then 2 pm till 6 pm. Also, the shop-opening hours where different, after 6 o’clock everything was closed. In many parts, the economy seemed slowed down and almost throttled; unavailability of little things could inhibit everything else. At the same time, I felt that the country had – and still has – enormous potential and many opportunities to develop itself. You can do great here if you stay focused and if you are ready to work hard.

How did you get involved in the family business?
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