Understanding the way things work, and being able to convey product benefits and value proposition to customers is a leading theme in Evgeny Kravchenko’s career, which started some ten years ago in the food packaging industry.

With a background in electro mechanics Evgeny started selling industrial equipment and soon worked his way up to selling packaging machines for food industry, multi-tiered projects, and entire packaging solutions. Mostly perishable goods like bakery, confectionary, poultry, meat, and cheese were amongst the contents he brought to customers safely packaged.

And these customers were numerous, as he worked for leading international companies, headquartered in Spain and with a presence for example in Dubai, where he also lived temporarily and worked for one of the world’s leading dairy filling lines suppliers and as well for companies in whole CIS – Kazakhstan, Uzbekistan and others.

Evgeny is very well versed in B2B sales and marketing and strongly supports the concept of customer centeredness: “Learning from every customer visit and, in return, offering new trends and solutions for the customers’ benefit is something I truly enjoy and hope to bring to good use also in my new responsibility for the customers in my region with H&N International”, says Evgeny.

Like the majority of H&N International global team also Evgeny will be based in his home office and tend to the customers in his region from there.