Business Boosts

Have you ever boarded a time machine to look at your own potential future? We did at the 4^thDistributor Conference. 85 participants in total made this one a truly special event! Starting with a welcome dinner and a special appearance of three dancing Dervishes we took a deep dive headlong into three and a half days of genetic, biosecurity and business updates and a lot of interactive collaboration. And hard partying, too!

Three external speakers contributed their insights: Luis Carrasco, founder, and CEO of his agency AgriNews, spoke about achieving Marketing Excellence with digital marketing and social media. One thing to remember is to create regular appeal and plan social media campaigning ahead with the target audiences’ needs in mind. We called it playtime in the afternoon and introduced our special edition of a popular board game we named “Trivial Poultry” to do a quiz across marketing, genetics, business, customers and markets and, of course, genetics of H&N International.

Our evening was spent on the Bosporus aboard a dinner ship with music and dancers entertaining. And the second day continued to move us forward fast and powerful.

Former director of Swiss BMILab and self-employed business coach Lutz Koegler led through a fascinating fast forward workshop catapulting eight small groups seven years ahead in time. What megatrends affect businesses? How can we prepare for them? How can we re-invent and develop our own business models? How can we be resilient and adaptable to future trends and market requirements all at the same time? Creativity was one key ingredient. And it was great to see how much of it each group applied to their virtual journey into seven years from now!

The afternoon saw us paying a visit to the two famous mosques of Istanbul, the Sultan Ahmet or Blue Mosque from the 17^th century and, opposite to it, the Hagia Sophia that was build some 1000 years earlier in the 6^th century, it’s cupola often called an eighth wonder of the world. Traffic in Istanbul was against us, but boosted by energy we got off-and-on the bus again to dress up and head for the Gala-Party. And partying we did then!

This evening culminated in the gala dinner and award giving ceremony for the best flocks of white and brown parent stock. In 2023 the “Arty”, proudly named after our founder Arthur “Art” Heisdorf went to Agromix, Netherlands for the best white flock parent stock. The best brown flock parent stock is – again, for the second time in a row – to be found at Cabana Barhy, Argentina.

Recovering from a rather short and colorful night our last half day started with wine again: Our last speaker about financial excellence knew all about the challenges and chances of leading a family company, establishing structures, taking decisions and creating a sense of belonging. Pedro Ruiz, CEO of iconic Spanish winery Alma Carraovejas led us through a fascinating journey of planting grapevine and thinking way ahead all towards the end-product customers will enjoy only years after.

Introducing all the many marketing tools and support we currently offer required a bit of a tour de force, as there are very many things we tried to highlight in very little time, including KAI and KAI personal trainings. KAI can turn anyone into an able staff member, one reason more to test it and book a free demo session with one of the appointed KAI ambassadors: Dr. Pratap Rananavare, Dr. Emilio Scappaticcio and Saskia Riedel. Too fast? Rewind and access the presentations in our campus.