We are not looking for clients, we are looking for allies in the industry
At H&N, we believe in the power of lasting partnerships. Being part of our distributor network is much more than selling top-quality poultry genetics: it’s about growing alongside a global brand with technical support, constant innovation, and a real commitment to your success.
High-performance genetics
Offer your customers leading birds in productivity, feed efficiency, and egg quality.
Globally recognized brand
H&N is synonymous with trust and results. Your portfolio strengthens with a brand present in over 100 countries.
Specialized technical support
Receive direct advice from experts in poultry management, health, and nutrition, tailored to each market.
Marketing tools
Access commercial materials, training, and campaigns to boost your sales and retain customers.
Constant innovation
We work with cutting-edge genetic research to stay ahead in the poultry market.
Long-term relationship
We are not looking for clients, we are looking for allies. We grow with you, with transparency, commitment, and a shared vision.
We accompany you to maximize your results
Discover all the benefits and services designed to boost your production: from priority and secure shipping to productivity tools, flexible financing, and personalized training.
| Elite Start Elite | Premium Start Premium | Pro Start Pro | |
|---|---|---|---|
| General | |||
| Information | Total attention and tailored solutions for maximum performance. | Exclusive benefits, training, and consulting. | Priority technical support and advanced tools. |
| Shipment | |||
| Priority of loading settings | |||
| Shipping to the door (4% mortality) | |||
| Shipping to the door (3% mortality) | |||
| Grandparent stock young/old < 10% | |||
| Insured Sexing | |||
| Partial sexing errors payment - price of PS | |||
| Partial sexing errors payment (PS + expenses 8 weeks) | |||
| Productivity Booster | |||
| Laying up to 75 weeks | |||
| Laying up to 78 weeks | |||
| Laying up to 80 weeks | |||
| Incentives | |||
| Nick coins discounts & incentives | |||
| Financing | |||
| Payment discount 7 days or early payment 3% | |||
| Guaranteed price cap for 12 months | 3 % | 5 % | 5 % |
| Marketing | |||
| Marketing Literature | |||
| LinkedIn material & editorial writing | |||
| Customized material & marketing meetings | |||
| Website customization | |||
| Marketing cash rebate (% yearly total) | 3.5 % | 2 % | 1 % |
| Training | |||
| Training literature & Nick Rooster | |||
| Academy participants | 4 people | 3 people | 2 people |
| Sales training basic | |||
| Sales training advanced (Black Swan) | |||
| Technical Service | |||
| Online tech support | |||
| In-person hatchery support & consultancy | |||
| Priority access to assistance | |||
| In-person GLOBAL support | |||
| Full-time technical support PS | |||
The genetics are ours, the market is yours
Being part of the H&N distributor network means entering a trusted ecosystem with technical support and genetic excellence. We seek partners with vision, commitment, and passion for poultry development.
Are you interested in bringing H&N genetics to new markets? We are ready to build the next chapter together.
Transparency from the first step
Becoming an H&N distributor is a big decision. Here we provide clarity on every step of the process and what you can expect when joining our network.
What are the requirements to become an official H&N distributor?
Do you offer technical or marketing support for new distributors?
Is there a minimum sales volume?
No, however there will be an additional transport fee for deliveries below 3,000 birds.
Is there territorial exclusivity (can distributors stipulate national exclusivity)?
Exclusivity can be stipulated temporarily under the condition that local market demands reflect it and can be met.
How can I become a distributor in countries H&N is not sold to?
Contact us and let’s discuss your business plan. Everything is possible if you have a solid idea and a well-prepared plan.
How does H&N support local market development?
We support your local brand by a broad portfolio of multi-channel marketing materials that communicate the Unique Selling Proposition (USP) of H&N breeds. Depending on the scope of support you choose, we adapt and create marketing materials individually for your needs and to address your individual market demands. There is a sales training based on the USP selected for your country.
What training is provided for distributor teams?
We offer modular and individualized training formats as you need them. Online, self-learning, workshops, seminars, academies, events, our online encyclopedia, learning videos, quizzes – and, of course, all our printable publications like Management Guides, Technical Tipps, Leaflets and information materials in mutiple languages.
Everything starts with a conversation
At H&N, we value close relationships with a long-term vision. Reach out to us; we want to get to know you and discover together how we can grow in your market.
