Remember this ancient greek tale? Anything that mythical King Midas touched was immediately turned into gold. H&N customers, too, can turn anything into value. But unlike poor King Midas, they can do so whilst keeping full control over what they want to transform, because they can gild action of their own choices.
Sounds odd? It’s not – and very simple, too. Here is how:
H&N International rewards due diligence, data sharing and scientific collaboration in Nick Coins. And Nick Coins can be exchanged into other values such as flight tickets or to purchase surplus birds.
Nick Coin is the programs’ own currency, and this currency is a way of appreciating the efforts customers take to collaborate unfold and harness the full genetic potential of their H&N birds”, says Xabier Arbe, Managing Director of H&N International.
H&N birds have a long and proud proven track record. Yet any change, even to something much better, requires assessing and evaluating ones’ situation of today as a new course is set for tomorrow and into a greater future.
To encourage optimization, we invented this new currency. And in honoring our birds’ we called it Nick Coin”, says Arbe.
Nick Coins: How to grow your account
The redeem program is open to parent stock customers, and it can be used as a marketing tool with their customers as well. As members of the program parent stock customers are eligible to a whole range of exclusive benefits and payments in kind.
Becoming a member is very easy: Simply order Parent Stock online. Also, in the following, every interaction gets rewarded in Nick Coins, so they accumulate very fast with the frequency and quality of collaboration.
And then Nick Coins can be exchanged into other interesting options, for example to fund various expenses.
A Nick Coin Account on the H&N International website makes it safe and easy to keep track of ones’ private accumulations, very much like online banking. And, of course, equally secure.
Nick Coins: They also nourish your network
Parent stock customers earn H&N Nick Coins for data of their own customers they collect and share. The obvious benefit with any new parent stock generation is an even more calibrated breed for each market basing on the field data shared.
Parent stock customers may also decide to pass on further benefits of Nick Coin gifts to encourage the data flow they themselves depend on from their customers to stay ahead in markets and of global developments.
By considering all stakeholders of the supply chain we seek to support our direct customers in developing and supporting their own customers. Because parent stock breeders depend on getting evaluated feedback from egg producers as much as we do as a genetic company for an effective support, and to know how our birds meet and exceed targets we have selected them for”, says D. David Cavero, Chief Geneticist of H&N International.
Nick Coins: Get more security by ongoing genetic improvement
Getting field data is crucial for every genetic company.
[register]The collected data help us at H&N to have a more precise knowledge of the real environments and conditions in the field. This feedback from different regions and markets help us to make the next developments even better and even faster. Genetics is about ongoing optimization for the success of our customers and their customers to the end customers in each place on the planet”, says Dr. Cavero.
It’s not just a question of forecasting and whether you want to do it or not. It is also about prevention and day-to-day production monitoring: If results are on track, measuring seems to be just a waste of time. If results get off track, however, everybody gets confronted with the results.
Tracing back what happened fast and clearly or being forced to do tedious information archeology, conduct staff inquiries and getting to the facts behind recrimination and finger pointing decides upon the scale of damage.
Data analysis protects and prevents – that’s why we protect data.
Nick Coins: Why it is “Fort Knox” safe
Sharing data and thus insights into ones’ production also poses questions for data security.We supply customers all over the world. Providing utmost data security is our very own core business. Genetics is all about data, a lot of data over very long periods of time. That’s what our very profession and global market advantage is based on. Therefore, utmost protection is in our very own interest”, says Dr. Cavero.Genetic companies use production data exclusively to calibrate their breeds further to local requirements. The kind and gigantic amount of data we work with every day in genetics is for genetic research and optimized future trait selection only. Despite that, we speak of terabytes here. That’s why our analytics run on separate, protected servers in our IT-department. Watch out for more news on Nick Coin and how to start your own account. [/register]
